Rize Pitch Perfect

Rize Pitch Perfect

Rize Pitch Perfect

Razorpay Rize

Razorpay Rize

2024

2024

Company

Company

Company

Razorpay Software

Private Limited

Services

Landing Page Design

Brand Identity

Industry

Fintech

Scope of work

Visual Design

UX/UI

Services

Services

Landing Page Design

Brand Identity

Industry

Industry

Fintech

Scope of work

Scope of work

Visual Design

UX/UI

Summary

Summary

Summary

The Pitch Perfect Program by Razorpay Rize is designed to help startup founders craft compelling, investor-ready pitch decks. Through expert guidance, actionable insights, and real-world feedback, the program empowers founders to refine their presentations and confidently showcase their business vision to potential investors.


Whether you're building from scratch or polishing your existing deck, Pitch Perfect gives you the tools to succeed in securing funding and taking your startup to the next level.

Timeline

Timeline

Timeline

1.5 months

Check out the Live Link here!

Team

Team

Team

Sherryl Almeida, Marketing

Maneck Debara, Community Manager

Swagatika Mohapatra, Senior Associate

My Role

My Role

My Role

Senior Communication Designer-

Branding, Web Design, UX Design

Highlights

Highlights

Highlights

Landing page design for Razorpay Rize Pitch Perfect, and a Brand Identity for this brilliant initiative by Razorpay Rize.

Landing page design for Razorpay Rize Pitch Perfect, and a Brand Identity for this brilliant initiative by Razorpay Rize.

Landing page design for Razorpay Rize Pitch Perfect, and a Brand Identity for this brilliant initiative by Razorpay Rize.

Introduction

Introduction

Introduction

As part of Razorpay’s Pitch Perfect Program, I designed a landing page and branding aimed at helping startup founders create investor-ready pitch decks. The program provides founders with the tools, resources, and expert feedback needed to craft compelling presentations that can attract investors.


My focus for this project was to create a visually engaging, user-friendly experience that captures the essence of the program and encourages founders to take the next step in refining and building their pitch decks.

Problem Statement

Problem Statement

Problem Statement

Startups often struggle to create impactful pitch decks that effectively communicate their business vision and attract investors. Razorpay’s Pitch Perfect Program was designed to address this gap by offering founders a structured process to learn, refine, and build compelling pitch decks.

Startups often struggle to create impactful pitch decks that effectively communicate their business vision and attract investors. Razorpay’s Pitch Perfect Program was designed to address this gap by offering founders a structured process to learn, refine, and build compelling pitch decks.

Startups often struggle to create impactful pitch decks that effectively communicate their business vision and attract investors. Razorpay’s Pitch Perfect Program was designed to address this gap by offering founders a structured process to learn, refine, and build compelling pitch decks.

Project Goals

Project Goals

Project Goals

Help Founders Build Compelling Pitch Decks

Help Founders Build Compelling Pitch Decks

Guide founders in creating clear, impactful pitch decks that effectively communicate their business vision and potential to investors.

Refine and Perfect Presentations

Refine and Perfect Presentations

Offer expert feedback and resources to help founders refine their decks, ensuring they’re polished and persuasive.

Prepare for Investor Conversations

Prepare for Investor Conversations

Equip founders with the confidence and skills to present their pitch decks effectively during investor meetings.

Help Founders Build Compelling Pitch Decks

Guide founders in creating clear, impactful pitch decks that effectively communicate their business vision and potential to investors.

Refine and Perfect Presentations

Offer expert feedback and resources to help founders refine their decks, ensuring they’re polished and persuasive.

Prepare for Investor Conversations

Equip founders with the confidence and skills to present their pitch decks effectively during investor meetings.

Branding

Branding

Branding

Primary Logo

Primary Logo

Primary Logo

The primary logo with the core colours should be predominantly used across collaterals to ensure instant recognition and recall of the brand. There are two versions of the logo are meant to be used on dark and light backgrounds.

Secondary Logo

The secondary logo complements the core brand hues, adding depth,flexibility and versatility to the visual identity palette. In situations where colour use is limited, it is recommended to use
an all-black or all-white logo for maximum visibility.

Perfect set of components

Typography

Tasa Orbiter Display is a crisp, sharp, and professional typeface. Its clean, geometric design ensures clarity and boldness, making it ideal for headlines and key text elements. The typeface's precision gives it a modern, polished look, while maintaining a sophisticated and readable style across various creative formats.


Inter is a clean, highly legible font perfect for body text. Its simplicity and versatility ensure easy readability across various platforms, enhancing the user experience while maintaining a modern, professional tone.

Colours

The use of #305EFF (azure) and #389494 (sea) in the brand identity reflects a cool, professional aesthetic. The vibrant blue conveys trust and energy, while the green adds sophistication and stability. Together, they establish a modern, reliable feel, ideal for a tech-driven and professional community.

Secondary Logo

Secondary Logo

The secondary logo complements the core brand hues, adding depth,flexibility and versatility to the visual identity palette. In situations where colour use is limited, it is recommended to use
an all-black or all-white logo for maximum visibility.

Perfect Set

of Components

Perfect Set of Components

Typography

Typography

Tasa Orbiter Display is a crisp, sharp, and professional typeface. Its clean, geometric design ensures clarity and boldness, making it ideal for headlines and key text elements. The typeface's precision gives it a modern, polished look, while maintaining a sophisticated and readable style across various creative formats.


Inter is a clean, highly legible font perfect for body text. Its simplicity and versatility ensure easy readability across various platforms, enhancing the user experience while maintaining a modern, professional tone.

Colours

Colours

The use of #305EFF (azure) and #389494 (sea) in the brand identity reflects a cool, professional aesthetic. The vibrant blue conveys trust and energy, while the green adds sophistication and stability. Together, they establish a modern, reliable feel, ideal for a tech-driven and professional community.

Bringing some reality to the Branding!

Bringing some reality to the Branding!

Bringing some reality to the Branding!

Moving to the UI

Moving to the UI

Moving to the UI

Getting Started

Getting Started

The Pitch Perfect Program helps startup founders create investor-ready pitch decks through expert guidance, templates, and personalized feedback.


In just three simple steps—Learn, Build, Refine—you can craft a compelling story, design a polished deck, and prepare for successful investor meetings. Whether you're new to fundraising or refining your pitch, Pitch Perfect provides all the essentials to boost your chances of securing funding.

Rejections are a part of life

Rejections are a part of life

Most pitch decks fail to capture investor attention because they lack clarity, focus, or a compelling story. In this section, we break down the common mistakes founders make and provide actionable insights on how to avoid them.


Learn how to craft a pitch that not only grabs attention but also communicates your startup’s potential in the most impactful way.

Craft a Pitch Deck That Speaks to Investors

Craft a Pitch Deck That Speaks to Investors

Get access to many customisable templates

Get access to many customisable templates

Get access to many customisable templates

The Build phase helps you transform your ideas into a polished, investor-ready pitch deck. With access to customizable templates and step-by-step guidance, you can structure your story, highlight key metrics, and showcase your startup’s potential. This phase provides all the tools you need to create a professional deck that resonates with investors and clearly communicates your value proposition.

Get your Pitch decks refined!

Get your Pitch decks refined!

Get Expert Feedback

Get Expert Feedback

Get Expert Feedback

Receive personalized feedback from industry experts who will help you fine-tune your pitch, ensuring it’s clear, compelling, and investor-ready.

Perfect Your Deck’s Design & Messaging

Perfect Your Deck’s Design & Messaging

Perfect Your Deck’s Design & Messaging

Polish your deck’s content and design to make sure your story is concise, impactful, and effectively communicates your startup’s value to investors.

Learn the Essentials of a

Winning Pitch

Learn the Essentials of a Winning Pitch

Learn the Essentials of a

Winning Pitch

In the Learn phase, you’ll gain foundational knowledge on what makes a pitch deck successful. Access expert-led resources, workshops, and tips that cover the key elements investors look for— from storytelling to financials. Equip yourself with the insights and skills needed to create a pitch that captures attention and drives results.

Impact created within One Month

Impact created within One Month

Users expressed high satisfaction with the resources and feedback provided, citing the program’s clear guidance and expert insights as key factors in refining their pitches. The page not only helped founders build confidence but also significantly improved their chances of securing funding.

Users expressed high satisfaction with the resources and feedback provided, citing the program’s clear guidance and expert insights as key factors in refining their pitches. The page not only helped founders build confidence but also significantly improved their chances of securing funding.

Check out the Live Link here!

Check out the

Live Link here!

That's it! Hop on to the next one!

That's it! Hop on to the next one!

That's it! Hop on to the next one!

Payments on WhatsApp Thumbnaill

Payments on WhatsApp

2023

Community Landing Page Thumbnail

Rize Community Page

2024

Made with ❤️, pixels & snacks

©

Adreesh Sen

Payments on Whatsapp

2023

Payments on WhatsApp Thumbnaill
Payments on WhatsApp Thumbnaill

Rize Community Page

2024

Community Landing Page Thumbnail
Community Landing Page Thumbnail

Made with ❤️, pixels & snacks

©

Adreesh Sen

Made with ❤️, pixels & snacks

©

Adreesh Sen

Rize Community Page

2024

Community Landing Page Thumbnail
Community Landing Page Thumbnail

Payments on WhatsApp

2023

Payments on WhatsApp Thumbnaill
Payments on WhatsApp Thumbnaill

Made with ❤️, pixels & snacks

©

Adreesh Sen

Made with ❤️, pixels & snacks

©

Adreesh Sen