Razorpay Software
Private Limited
The Community Landing Page is thoughtfully designed as a hub for all members of the Razorpay Rize community, which brings together startup founders from diverse industries.
This space serves as a comprehensive guide, ensuring that both current members and future applicants gain a clear understanding of the opportunities and benefits offered by Razorpay Rize.
It simplifies the application process, eliminates confusion, and provides a seamless way for founders to explore how they can become part of this thriving community.
3 weeks.
Check out the Live Link here!
Sherryl Almeida, Marketing
Maneck Debara, Community Manager
Swagatika Mohapatra, Senior Associate
Eashita Maheshwari, Associate Manager
Rafia Zainab, Senior Associate
Senior Communication Designer-
Illustrations, Web Design, UX Design
The Razorpay Rize homepage dedicated only a small fold to its founder community, which didn’t effectively communicate its offerings or potential impact. Recognizing this gap, I took on the project of designing a dedicated landing page to elevate the community's visibility and engagement.
This project focuses on crafting a visually engaging and user-centered design that highlights the key features of the community, such as networking opportunities, mentorship programs, and startup resources.
The challenge was aligning Razorpay Rize’s distinct color palette, established earlier, with Razorpay's branding to maintain consistency.
Since Rize D2C is a newer launch, it currently lacks its own dashboard, unlike Rize Up. This creates an additional "Log In" CTA for Rize Up, potentially disrupting the uniformity and consistency of the CTAs across the platform.
The landing page theme was designed to reflect the essence of our founders—a celebration of their creativity, resilience, and journey. I aimed for a founder-centric approach, placing their stories and aspirations at the forefront.
The design needed to be vibrant and energetic, capturing the passion that drives entrepreneurship, while fostering a sense of togetherness within the community.
Above all, the tone was set to be celebratory and joyful, honouring milestones and creating an inspiring space where founders feel empowered and connected.
We are prioritizing the 'Join Rize D2C+' CTA over 'Join Rize Up' as the primary CTA. This decision is driven by our goal to increase engagement with Rize D2C+, which has recently been launched and requires more visibility and traction.
Meanwhile, 'Join Rize Up' will remain as the secondary CTA, as the community has already received a sufficient number of applicants and can't currently accommodate new members.
We’ve been using MidJourney for our visuals to stay at the forefront of AI-driven creativity, as the world increasingly embraces artificial intelligence. By leveraging MidJourney, we’ve removed the limitations traditionally associated with visual design, allowing us to push the boundaries of imagination and deliver truly unique and dynamic content.
Looking back, this project provided me with a deeper understanding of the close-knit nature of the Rize community and how seamlessly it functions with its members.
