Razorpay Software
Private Limited
Razorpay Payments on WhatsApp allows businesses to accept payments seamlessly via WhatsApp by sharing secure payment links. Customers can complete transactions using various methods like UPI, cards, and wallets, with real-time updates on payment status.
This feature is ideal for small businesses and service providers, offering a convenient and conversational way to collect payments.
1.5 months
Check out the Live Link here!
Akanksha Bawa, Product Manager
Ritika Prakash, Senior Brand Manager
Senior Communication Designer-
Branding, Web Design, UX Design
As part of Razorpay Payments on WhatsApp, I created a Landing Page and visually striking brochures for Razorpay Payments on WhatsApp, where it’s shown how WhatsApp commerce was revolutionised for various brands which would ensure that businesses could engage with customers on WhatsApp and accept payments inside the same chat thread.
To craft an engaging and intuitive landing page that effectively communicates the benefits of Payments on WhatsApp, highlights key features, and drives business adoption. The design needed to balance technical details with an approachable, user-friendly narrative to cater to a diverse audience.
To design visually appealing and targeted brochures for the sales team, tailored to industries like retail, healthcare, education, and freelancing. These brochures were intended to showcase industry-specific use cases and the unique advantages of the feature, providing sales representatives with a compelling tool to engage potential clients.
Razorpay offers a feature called Payments on WhatsApp, which enables businesses to accept payments directly through WhatsApp using Razorpay's payment infrastructure.
The visual identity for this project was crafted to align with Razorpay’s brand values while establishing a connection to the WhatsApp ecosystem. I used a vibrant blue (#305EFF) to convey trust and professionalism, paired with a dynamic green (#00BE6F) that resonates with WhatsApp’s signature green. This combination created a cohesive and modern look, emphasizing innovation and reliability while ensuring visual synergy with the platform the product is built for.
I began with a structured wireframing process to define the layout and flow of the landing page. This ensured that all key elements, such as product features, benefits, and call-to-action sections, were strategically placed to guide users seamlessly through the page. The wireframes provided a solid foundation for design iterations and stakeholder feedback.
To create a cohesive visual identity, I finalized a color palette that balanced Razorpay’s trusted blue (#305EFF) with a green (#00BE6F) inspired by WhatsApp’s branding. This thoughtful choice established a strong connection between the product and the platform while maintaining Razorpay’s professional and innovative image.
I designed bespoke UI components and illustrations tailored to highlight various use cases for Payments on WhatsApp. These visuals not only enhanced the storytelling but also provided clarity on how the feature benefits specific industries, making the page more engaging and relevant to a diverse audience.
By focusing on intuitive navigation, consistent spacing, and polished typography, I ensured a user-friendly experience that maintained quality and finesse. Every element was carefully refined to strike the right balance between aesthetics and functionality, resulting in a landing page that was both visually appealing and easy to use.
To ensure alignment with the WhatsApp brand, I used a green-themed design throughout the brochures and landing page. This not only maintained brand resonance but also provided a cohesive look and feel across all assets.
I carefully curated a blend of human imagery, UI screens, and MidJourney-generated images, striking the right balance for optimal composition. This approach enhanced the visual appeal while also clearly explaining the products and their use cases.
To present the UI screens effectively, I used high-quality mockups that showcased them in a visually striking manner. Fresh color palettes and subtle shadow effects were applied to elevate the overall appearance and ensure the UI screens stood out.
Increased awareness of Razorpay's WhatsApp payment solution
Generated 140+ leads for the Enterprise and Banking team
