Razorpay Software
Private Limited
Razorpay Rize D2C+ is a vibrant community crafted for founders in the direct-to-consumer (D2C), eCommerce, and retail sectors. Designed to empower entrepreneurs at every stage of their journey, it provides access to industry experts, peer networks, and exclusive resources tailored to help businesses grow and scale.
With a focus on mentorship, actionable insights, and partnerships, Rize D2C+ equips founders with the tools and knowledge needed to overcome challenges, optimize operations, and enhance customer engagement.
Sherryl Almeida, Marketing
Maneck Debara, Community Manager
Swagatika Mohapatra, Senior Associate
Eashita Maheshwari, Associate Manager
Senior Communication Designer-
Illustrations, Brand Identity Design
Initially, the Razorpay Rize community served both tech and D2C founders without clear segmentation, leading to some confusion about community relevance and application processes. D2C founders often found it challenging to navigate a space heavily shared with tech-focused peers.
To address this, I designed a distinct brand identity for Rize D2C+, creating a dedicated space for D2C, eCommerce, and retail founders. This separation ensures clarity, fosters a more targeted community experience, and highlights the unique needs of D2C businesses within the Rize ecosystem.
The primary logo with the core colours should be predominantly used across collaterals to ensure instant recognition and recall of the brand. There are two versions of the logo are meant to be used on dark and light backgrounds.
The secondary logo complements the core brand hues, adding depth,flexibility and versatility to the visual identity palette. In situations where colour use is limited, it is recommended to use
an all-black or all-white logo for maximum visibility.
The logo’s focus on typography ensures clarity and adaptability. Its clean and contemporary typeface communicates professionalism.
By opting for a minimalist, text-based approach, the logo subtly integrates with Razorpay's visual identity. The simplified design avoids competing with the parent brand, instead enhancing its ecosystem with understated elegance.
The logo's straightforward structure makes it highly versatile, ensuring smooth usage across digital and physical formats. This practicality reinforces the community's accessibility and inclusiveness for founders.
Tasa Orbiter Display is a crisp, sharp, and professional typeface. Its clean, geometric design ensures clarity and boldness, making it ideal for headlines and key text elements. The typeface's precision gives it a modern, polished look, while maintaining a sophisticated and readable style across various creative formats.
Inter is a clean, highly legible font perfect for body text. Its simplicity and versatility ensure easy readability across various platforms, enhancing the user experience while maintaining a modern, professional tone.
The use of #305EFF (azure) and #032435 (cloud) in the brand identity reflects a cool, professional aesthetic. The vibrant blue conveys trust and energy, while the dark blue adds sophistication and stability. Together, they establish a modern, reliable feel, ideal for a tech-driven and professional community.
We’ve been using MidJourney for our visuals to stay at the forefront of AI-driven creativity, as the world increasingly embraces artificial intelligence. By leveraging MidJourney, we’ve removed the limitations traditionally associated with visual design, allowing us to push the boundaries of imagination and deliver truly unique and dynamic content.
